PUBLICACIONES >
Focusing resources for customer loyalty; An application to the Chilean banking industry.
Focusing resources for customer loyalty; An application to the Chilean banking industry.
Articulo ISI
Autor(es): Sara Arancibia-Carvajal, Adrian Leguina, Angel Fernández; Mónica Gómez.
Área:
Año: 2011
Revista: African Journal of Business Vol. 6(3), pp.1100-11108, 25 January, 2012. Available online at http://www.academicjournals.org/AJBM. DOI: 10.5897/AJBM11.2271 ISSN 1993-8233 ©2011
ARCHIVO PDF
